SPEECHES, SEMINARS, & WORKSHOPS

Would You Do Business With You?

We often think we knw why people do business with us, but the reality is that people do business with us for their reasons, not ours. In the presentation, Steve explains how we often wear different hats depending whether we're the buyer or the seller. Yet the most successful marketers are those who can put themselves in the shoes of the buyer.

Categories: Marketing, Sales, Customer Service

Better Than a Lemonade Stand

How do you attract the most and the best buyers to your exhibit? Attendees have a limited amount of time available to them on the show floor. In addition, there are many factors influencing their decision to select your booth -- starting with preshow promotions and booth design.

Categories: Exhibit marketing, booth design, trade show promotions

People Do The Selling

You can have the best preshow program, the best exhibit, and even the best products, but if your exhibit staffers aren't ready, willing, and able to take the ball when the attendee stops, then you've wasted a lot of time and money. The harsh reality is that most, if not all, of your staffers have never been taught how to work in the trade show environment. This presentation/workshop helps prepare your staffers to get the most out of your trade show investment.

Categories: Exhibit staffers, boothmanship, sales

The Most Wanted Marketing System

There are three very important questions that need to be answered before you can develop a successful marketing program or trade show plan. Knowing the answers to these questions can make or break your ultimate results!

Categories: Marketing, trade show marketing